Возвращение Universal Genève: новая глава швейцарской часовой индустрии
Ownership group Partners Group, known for Breitling, has acquired Universal Genève, aiming to revive the iconic watchmaking brand. CEO Georges Kern expresses excitement and acknowledges the challenge of upholding the brand's profound heritage.
The rebuilding process of Universal Genève will be a meticulous labor of love over the coming years. A dedicated team will ensure that Breitling and Universal Genève operate as separate entities.
Once celebrated for its in-house movements and legendary models, Universal Genève was renowned as the "couturier of watchmaking." The partnership with Breitling offers hope for a permanent comeback, fulfilling the dreams of watch enthusiasts.
Founded in 1894, Universal Genève gained popularity in the early to mid-20th century for its innovative designs and technical excellence. Despite challenges from the quartz crisis, the brand has been owned by the Stelux Group since 1989.
The Chairman and CEO of Stelux Group expressed confidence in Breitling's ability to elevate Universal Genève to new heights, emphasizing the importance of preserving the brand's heritage. This partnership aims to revive Universal Genève in both name and spirit, guided by a deep respect for its legacy.
05-01-2024
Tags: #часы, #часовая марка, #реставрация, #Partners Group, #Breitling, #Universal Genève